Hundreds of natural hair businesses, bloggers, meet up groups and soon to be naturals who probably never heard the name Bob Johnson can give thanks to the man who starting in 1991 went against all odds, opinions and deterrents in the face of a cosmetology industry and an all inclusive public that shunned natural hair, and brought forth a Natural Hair Salon, a Natural Hair Product Line, a Natural Hair Educational Seminar and a Natural Hair Convention that brought forth a Natural Hair Industry. None of these entities were nationally implemented, marketed or promoted under the umbrella of Natural Hair previous to Bob Johnson’s call to natural via the Natural Hair Show in the early nineties.
Bob Johnson founded and implemented the first natural hair show that is the foundation of the Natural Hair Industry that has developed over the last 24 years. There was no nationally known natural hair industry before the World Natural Hair Show. The natural hair show brought like-minded people together from around the world and because of their association and national exposure with the natural hair show became the leaders of the Natural Hair Industry that is still spreading and growing today.
Bob shared his vision for a Natural Hair Movement nationally with artists, family, friends, cosmetologist, braiders, barbers, salon owners and his personal mate and business partner at that time, Taliah Waajid. Bob Johnson branded the name Taliah Waajid in the middle of all his promotions, his advertisements, and his networking for the Natural Hair Movement. These are the historic moves Bob Johnson made that helped to immortalize “Natural Hair” as an undisputed industry of its own. Bob Johnson was the trailblazer and marketing architect for Natural Hair. Bob also orchestrated one of the first national Go Natural Campaigns, in the United States of America, in the early nineties.
Most noted Bob Johnson Archives: Taliah Waajid Natural Hair Center (the first salon to bear the actual words, “Natural Hair” as a salon title), Taliah Waajid Black Earth Products, World Natural Hair, Health & Beauty Show, B.O.B Natural Hair Empire, Juneteenth Atlanta Parade & Music Festival. Publisher: Hairitage Braid & Weave Masterpieces, Braid Style Book.
Playwright: Return To Your Roots. Fashion: Offered the first Natural Hair Fashion Shows and Natural Hair Competitions. Bob Johnson, along with Headliners by NeatLocz produced one of the biggest Lock Competitions in natural hair history in Atlanta Georgia in 2008/9 when he awarded a total of $10,000 with a $5000.00 first place award and trophy to Oraje Nefertum of Oraje Holistics.